TikTok is introducing a updated setting that permits them to reduce the amount of AI-made media appearing in their timelines. This initiative comes as the platform revealed that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the next few weeks before a widespread launch. This advancement comes amid a increase in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the quickest rising channels on a competing service only show AI-generated videos. A significant portion of this content is classified as low-quality AI content, a label for substandard, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that many people like content created using AI tools, including AI artwork to informative clips, and we want to give people the ability to see more or less of that, depending on their own choices,” stated a company executive.
AI on the Platform
The service shared that there are presently 1.3bn videos on its app identified as AI-generated. In total, more than 100 m media items are added to the app each day, making AI-generated material a limited percentage of its total content library.
Customizing Your Feed
Members will be in a position to limit or boost the volume of AI-generated videos they see by opening the content preference feature in the platform and selecting “AI-generated content”. Other topics that can already be controlled under the tool cover news, clothing, aesthetics, and dance.
AI Disclosure Rules
Its guidelines require creators to identify “realistic” artificially created content, and it bans malicious fake videos of public figures or critical incidents. Any believable AI-generated clip that is without a tag can be deleted under its terms of service.
Furthermore, the service will henceforth attach an “AI-made” tag to content made using its proprietary AI systems, or detected by an industry-wide initiative for identifying AI-generated material. This action is aimed to stop users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is additionally introducing a two million dollar awareness program for experts and institutions to develop learning resources about responsible artificial intelligence. This project will support non-profit groups specializing in teaching computer science.
Moderation Strategy
The platform has justified its content review process, following debate over plans to lay off hundreds of review team members in the United Kingdom. TikTok is expected to reduce a significant number of roles in its user protection department in London, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.
A company official stated that human moderation would continue to be important, but automated tools can shield workers by filtering out the most harmful content ahead of it gets reviewed by people. TikTok announced a 76% decrease in disturbing and violent content reviewed by content reviewers over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as swiftly, which is where a extensive automated help is proving valuable operate efficiently.”
